- Marketing Through Influencers
Social media plays a huge role in Marketing currently. By reaching out to influencers that have amassed a following across platforms and hiring them to incorporate your product or brand in a post, or video. This has proven to be a good way to target a niche audience. For example by partnering with a crafting youtube channel to promote your new sewing machine you will reach that specific that will be interested.
2.Use Graphics, Images, and Video
By using Graphics you can pull your audience in. Bright colors and eye grabbing images can completely change a marketing play. They evoke emotion and give the audience something to relate to. In addition, using gifs or moving pictures allows for a more intriguing experience for the viewer. By grabbing the attention of the viewer for just a second a gif can set the mood or even show a product in action.
3.Demographic
Know your Target audience and how you can reach them. Look into your audiences sociological dynamics. What social media do they use? What ages are we trying to reach? Do they have money to spend? Where do they live: urban or rural areas? By reaching your targeted demographic it allows for a engaging and approachable experience. Doing this fosters more emotion and clarity.
4. Invoke Emotion
Use emotion to reach your audience. Marketers use ads that tell stories, use comedy, create drama to relate to their audience. These techniques can be effective when trying to reach a broader audience. Invoking emotion promotes a memorable relevant message that will sit with the targeted demographic.
5. Do The Research
Know what your talking about. How can you market a product or represent a brand you have never seen or used. Learn the lingo and commonalities of the company. Figure out what has and hasn’t been working. Use fact and proven research to build credibility. Be concise when delivering your message. Learn what competitors are doing thats working to help advance what you may be lacking.
Jackson Keappler 